Unveiling the Power of WooCommerce Shortcodes: A Comprehensive Guide


As the world of eCommerce continues to grow, businesses are continuously searching for the most efficient ways to manage their online stores. For those using WordPress, WooCommerce is the go-to solution, powering over 4 million websites worldwide. One of the key features that makes WooCommerce so versatile and user-friendly is its use of shortcodes. In this blog post, we’ll dive deep into WooCommerce shortcodes, providing a comprehensive guide on how they work, the various types available, and how you can leverage them to enhance your eCommerce experience.

What Are WooCommerce Shortcodes?

Shortcodes are simple codes that can be inserted into a WordPress post or page, allowing you to execute a particular function without the need for extensive coding knowledge. WooCommerce shortcodes are specifically designed for eCommerce websites, enabling you to display products, add-to-cart buttons, checkout pages, and more, all with a few simple lines of code.

Why Use WooCommerce Shortcodes?

There are several reasons why you should consider using WooCommerce shortcodes:

  1. Simplified Customization: Shortcodes make it easy to customize your store’s layout and appearance without needing advanced programming skills. By using shortcodes, you can quickly and easily add, modify or remove various elements on your site.
  2. Enhanced Flexibility: WooCommerce shortcodes allow you to integrate complex eCommerce functions into your WordPress site, regardless of the theme you’re using. This means you can create a unique online store that matches your brand’s style and personality.
  3. Time Savings: Shortcodes save you time by streamlining the process of implementing eCommerce features. You can quickly add or update products, display product categories, and more, without having to navigate through your WordPress dashboard.

A Guide to WooCommerce Shortcodes

There are several different types of WooCommerce shortcodes available. Here’s a breakdown of the most commonly used shortcodes and how they can enhance your eCommerce site.

  1. Product Display Shortcodes

These shortcodes allow you to display your products in various ways. Some examples include:

  • [products]: Display a selection of products based on various criteria such as featured products, best-selling products, or specific categories.
  • [product_category]: Display products from a specific category.
  • [recent_products]: Display the most recent products added to your store.
  • [sale_products]: Display products currently on sale.
  • [best_selling_products]: Display your store’s best-selling products.
  • [top_rated_products]: Display the top-rated products in your store.
  1. Cart and Checkout Shortcodes

These shortcodes help you manage the cart and checkout process:

  • [woocommerce_cart]: Display the shopping cart.
  • [woocommerce_checkout]: Display the checkout page.
  • [woocommerce_my_account]: Display the “My Account” page for logged-in users, which includes account details, order history, and more.
  1. Add-to-Cart Shortcodes

These shortcodes make it easy to add products to the cart:

  • [add_to_cart]: Add a single product to the cart.
  • [add_to_cart_url]: Generate a URL that adds a specific product to the cart when clicked.
  • [add_to_cart_sku]: Add a product to the cart based on its SKU.
  1. Other Useful Shortcodes

WooCommerce also offers several other shortcodes that can be helpful in various situations:

  • [woocommerce_order_tracking]: Allow customers to track their orders using their order ID and billing email.
  • [woocommerce_messages]: Display messages such as notifications, errors, and success messages.
  • [shop_messages]: Similar to [woocommerce_messages], but for displaying messages within the shop area only.

How to Use WooCommerce Shortcodes

Using WooCommerce shortcodes is as simple as inserting the appropriate shortcode into your WordPress post, page, or text widget. For example, if you want to display the latest products added to your store, you would use the [recent_products] shortcode. To customize the shortcode, you can add various parameters (also known as attributes) within the brackets.

For example, if you’d like to display only the four most recent products, you would use the following shortcode:

[recent_products per_page=”4″]

Here’s another example. If you want to display products from a specific category, you would use the [product_category] shortcode along with the category parameter:

[product_category category=”shoes”]

Remember that some shortcodes may require additional attributes or parameters to function correctly. Be sure to consult the WooCommerce documentation for a full list of available parameters for each shortcode.

Tips and Tricks for Using WooCommerce Shortcodes

To get the most out of WooCommerce shortcodes, consider these tips and tricks:

  1. Combine shortcodes: You can use multiple shortcodes within a single post or page to create a custom layout. For example, you might use the [products] shortcode to display a selection of featured products, followed by the [recent_products] shortcode to showcase the newest additions to your store.
  2. Use shortcodes with page builders: Many popular WordPress page builders, such as Elementor and Beaver Builder, support shortcodes. This means you can easily integrate WooCommerce shortcodes within your page builder layouts for even greater customization and control.
  3. Explore third-party shortcodes: There are many plugins available that extend the functionality of WooCommerce shortcodes. These plugins can provide additional shortcodes, such as product sliders, countdown timers, and more. Be sure to explore the WordPress plugin repository to discover new ways to enhance your eCommerce store.


WooCommerce shortcodes provide an easy and efficient way to manage and customize your online store. By understanding the various types of shortcodes available and how to use them effectively, you can create a unique and engaging shopping experience for your customers. Whether you’re a seasoned WooCommerce user or just starting your eCommerce journey, don’t be afraid to experiment with shortcodes to make your online store stand out from the competition.

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